In this episode, Paul Marinelli discusses one of the most enduring relationships of every motorists’ life – that between the driver, the passengers and the car radio. In the 93 years since its invention, the car radio, across its various levels of technological development, has and continues to be an integral part of the world’s automotive journey. This medium has also been very successful for promoting automotive aftermarket products and services as it provides direct access to people while they are driving or riding in their cars.
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