TecTalk - S02E02 - Anna Heinendirk - Director Marketing, Strategy & Business Development at Schaeffler USA

Today we’re doing a deep dive into the parts manufacturer business, specifically of our friends from Schaeffler and I am very pleased that Anna who was of course pretty busy took the time to speak to us at AAPEX.
As she’s responsible for the whole AMERICAS region we talked about differences in the markets and their local approach. Motorsports sponsoring, specifically the Schaeffler Funny car – I am not making that up, that’s how its called. But also serious business as the difficult supply chain situation during and post pandemic, Annas favorite topic she’s dealing with Digitalisation and how it supports creating additional services, how telematics data plays into that and the two nig Es – Ecommerce & Electrification.

Schaeffler US website
REPXPERT website
Schaeffler Funny Car


Author: TecAlliance